Thanksgiving can be a hidden Christian holiday for strengthening believers in the church and sharing with those outside of it.
By Aaron Earls
Churches invest significant time in services and outreach during Christmas and Easter—for good reason. Most churches see two of their highest-attended events and worship services during the year around those holidays, according to a Lifeway Research study.
Few pastors offered the Sunday after Thanksgiving as a time when the pews are packed with visitors. But this time of year can offer churches unique opportunities.
Despite not showing up for a weekend service, most Americans will spend at least some time this week contemplating God. A 2020 Lifeway Research study found 67% of U.S. adults say they typically give thanks to God at Thanksgiving. Additionally, 56% say being thankful to God for their blessings is the most important part about Thanksgiving, according to a 2015 Lifeway Research study.
