By Aaron Earls
Churches invest significant time in services and outreach during Christmas and Easter—for good reason. Most churches see two of their highest-attended events and worship services during the year around those holidays, according to a Lifeway Research study.
Few pastors offered the Sunday after Thanksgiving as a time when the pews are packed with visitors. But this time of year can offer churches unique opportunities.
Despite not showing up for a weekend service, most Americans will spend at least some time this week contemplating God. A 2020 Lifeway Research study found 67% of U.S. adults say they typically give thanks to God at Thanksgiving. Additionally, 56% say being thankful to God for their blessings is the most important part about Thanksgiving, according to a 2015 Lifeway Research study.