Viewership for all three major cable news networks — both daytime and prime time — has fallen notably since the week of the election, Axios Media Trends author Sara Fischer reports.
- Prime-time ratings for CNN and MSNBC are at their lowest levels for the year.
- Fox News continues to benefit from its rivals’ decline.
- While viewership on Fox News is down from election week, it’s up compared to Fox News’ average prime-time audience figures this year.
Startling stat: Following the election, the vast majority (72%) of the prime-time audience across the three major cable news networks has watched Fox News.
📺 Between the lines: This is specifically about news, not a reflection of cord-cutting or other changing viewership habits.
- The Macy’s Thanksgiving Day Parade drew record viewership, and football on Thanksgiving pulled in almost 40 million viewers. People are watching TV — just not cable news.
Cable News Collapse
Prime-time ratings for CNN and MSNBC are at their lowest levels for the year.
