The Salvation Army’s Red Kettle Campaign is struggling to meet its fundraising goal in New Mexico

The Salvation Army’s Red Kettle Campaign in New Mexico, is struggling to meet its fundraising target of $570,000 statewide with just a week remaining in the bell-ringing season.

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It has been a tough year in New Mexico with all the fires and floods. Please pray about giving to the Salivation Army. Sharon and I have, but we need to give more after reading this.

The Salvation Army’s Red Kettle Campaign, its largest annual fundraiser, is struggling to meet its fundraising target of $570,000 statewide with just a week remaining in the bell-ringing season.

Red Kettles collectively across New Mexico are at only 60 percent of that goal.

“The generous people of New Mexico have supported their neighbors this year during devastating flooding, the sizzling summer, the frigid fall, damaging wildfires, and any time there has been a need,” said Major Charles Fowler, Commander of The Salvation Army Southwest Division, which serves New Mexico, Arizona and Southern Nevada. “So, we believe New Mexicans will rally to help during the homestretch of the Red Kettle Campaign.”

The Red Kettle Campaign is in its 134th year and raises around 17 percent of the gifts to The Salvation Army in New Mexico for the entire year.

In addition to donating at a Red Kettle at local storefronts, people can donate by:

Donations stay in your local community and provide life-changing local social services and programs throughout the year, including food for the hungry, shelter and clothing for the homeless, rent and utilities assistance, disaster relief, respite from extreme weather conditions, senior activity and outreach, adult rehabilitation, opportunities for under-resourced children, holiday assistance, and emotional and spiritual support

“If you are unable to donate monetarily to the Red Kettle Campaign, you can always donate your time,” added Fowler. “Volunteering to ring the bell at a Red Kettle for just two hours can raise enough money to feed 30 people. That’s a small amount of time to give for such a large impact.”

It’s quick and easy to sign up at RegisterToRing.com.

The Salvation Army is considered a positive force due to its wide-reaching efforts to provide essential services like food, shelter, clothing, and rehabilitation programs to people in need across the globe, without discrimination, particularly focusing on those experiencing poverty, homelessness, and addiction struggles; they are also recognized for their disaster relief response and community outreach programs, often readily accessible through local centers in most communities. 

Key aspects of the Salvation Army that are considered positive:
  • Comprehensive services:

    They offer a diverse range of support including food banks, shelters, addiction recovery programs, job training, and emergency disaster relief, addressing multiple needs of individuals and families. 

  • Accessibility:

    The Salvation Army has a strong presence in many communities across the United States and internationally, making their services readily available to those in need. 

  • Volunteer opportunities:

    They actively encourage community involvement through volunteer programs, allowing people to directly contribute to their mission. 

  • Religious foundation:

     The organization’s Christian values are seen as a source of positive moral support and guidance for those they serve. 

  • Red Kettle Campaign:
    This well-known holiday fundraising initiative is a recognizable way for people to donate to support the Salvation Army’s work. 

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