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Denison Forum
Dr. Ryan Denison
The 2024 NCAA men’s and women’s basketball tournaments kick off today, so if your office seems a bit more sparsely populated or email responses come slower than usual, now you know why. And the lengths to which some will go in order to watch the tournament’s opening days of chaos speak volumes to the place it has within our cultural psyche:
- A reported 37 percent of Americans are willing to call in sick or skip work to watch March Madness.
- One in five have canceled dates or birthday parties in order to catch the games.
- Those not willing to skip work will watch an average of six hours of tournament play while on the clock (and that was the estimate before working from home became more common).
- For men not willing to fake an injury or illness, March Madness is the most popular time of the year to get a vasectomy and have a legitimate reason not to leave the couch.
One of the primary reasons for the tournament’s popularity—especially its opening days—is the fact that it truly feels like anything can happen in most of these games.
